SMS Marketing

Vlad Oprea Leave a comment

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Email marketing has been for a long time one of the most effective and widely used marketing tools, but with the growing popularity of mobile phones, a new communication channel has emerged, which is worth taking to consider to maximize the conversion rate: SMS.

Indeed, SMS is an effective communication channel, but not as popular among businesses that currently use email marketing. Studies show that 61% of businesses do not yet use SMS as a marketing solution.

Let’s take a pragmatic look at the effectiveness of this communication channel together.

 

We have prepared for you some scenarios in which you can use SMS marketing for excellent results.

  • Promoting a single product with WOW results. When you want to promote a single product, SMS marketing can influence the buyer’s decision. Given the high SMS opening rate of about 98% per campaign, if it is well structured, it can quickly attract the attention of potential customers.
  • Reviews. Sending a personalized message to the customer helps increase the number of reviews.
  • Loyalty. SMS is a very good tool for loyalty because it gives customers a sense of care.

Here are the main benefits of SMS marketing for your business:

  • Opening rate above expectations

SMS marketing has a huge opening rate, the average in a campaign being 98%, while the opening rate for email marketing varies between 20% and 40%, and this only when the campaign is well built. Text messages are a much more direct route to contacts: they are instantly notified and the average opening time is 90 seconds from receipt. By comparison, in the case of email, the average opening time is 90 minutes from receipt.

  • Guaranteed delivery

Around 269 billion emails are sent every day. However, only 50% of them end up in the inbox, the rest being automatically moved to filter spam. The SMS enjoys a 100% delivery, there is no filtering system.

  • High click rate

SMS are short and easy to read, which is why they enjoy a click rate of about 19%, while, as a rule, long texts in emails make them have a click rate of only about 3.2%.

  • You don’t need internet

Given that SMS does not require internet, your campaign will reach a much larger audience.

 

Of course, SMS should not take the place of emails in a marketing campaign, but they should be used as a complementary tool to increase your ROI.

The good news doesn’t stop there! There are many advantages when it comes to email marketing too:

  • Increased ROI

Currently, compared to other channels, email marketing enjoys the highest ROI, reaching an average of $ 40 earned to $ 1 invested.

  • Automation

We know that time is the most precious resource for you and your business. Email marketing enjoys a huge potential for automation. This way, your business will be easier to manage and, in addition, you will save time and money.

  • Very low cost

The cost is much lower in email marketing campaigns. While the cost of an SMS starts from 0.036 eur / SMS, the email can also start from 0.005 eur / email, in the case of transactional ones.

  • Personalization

When it comes to SMS, it is limited to 160 characters, so the message must be clear and concise. Email, on the other hand, supports both text and code, so we can insert much more complex elements, such as: images, videos, forms, but also a much larger number of characters.

 

In conclusion, consumer habits are constantly evolving. What is certain is that both channels reach their maximum efficiency only when they are used simultaneously.

 

Finally, there are two very important aspects that are good to keep in mind:

  • SMS helps you to increase your contact list
  • Email brings you valuable information so you can then send personalized SMS

Through Conectoo, we offer you both types of marketing, both email and SMS at the best prices on the market.

Click -> here to find out more.

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Customer Rewards Trigger

Lavinia Fratila Leave a comment

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The customer is the Centre of the universe now for ecommerce and not only.  The biggest battle is to keep your customer closer to you and to make sure that you give them what they need when they need it.

But you need to treat this race for customers with care. You have to bring more value to your customer’s life if you want loyalty from them. And this is a never-ending process. Once you’ve convinced them to buy from your store, you want them to come back and buy more. For this, you need to make them feel appreciated at all time and you have to show them that you care for them.

At Conectoo we care about people and stories. We consider that everything starts with a story. Like our name suggests, we think that the most important thing in the world is the connection between people.

When a customer trusts you and shows it by purchasing from you, you should demonstrate appreciation in return. But how to do that?

We have developed a trigger email feature made especially for you to make your clients feel special. We thought that the best way to show your clients that you appreciate them is to reward them.

Customer reward trigger email works very simply and here, at Conectoo, we made it even better:

It sets off in X minutes/hours/days from the moment one user made the y order on the website, and if the total purchase amount exceeds a certain value set by you.

The template of the email can be personalized with the customer’s data ( e.g. name/ first name ). For Prestashop a gift card can be generated automatically and sent to the customer.

This trigger was developed to increase the quality of the shopping experience for your customers. It should be present in your strategy plan along with other trigger emails such as cart abandonment and product of interest . All these things will help you maintain a great relationship with your customers and win their loyalty for life.

Conectoo the people that matter to you.

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Product of interest

Lavinia Fratila Leave a comment

conectoo

Ecommerce is gaining a lot of ground these days.  In order to stay on top, one has to be very well informed and also make sure that he’s customers have the best shopping experience on their website so they will return.

Here, at Conectoo, we felt the need of a new feature to help our clients stay more engaged with their customers and to increase their sales.

We have developed a new trigger email that we consider to be very important: product of interest.

How does it work?

It sets off at x minutes/hours/ days from the moment a product of interest is identified for a certain user. We can set the limits and variables for this scenario. For example, a product of interest can be the one that a user spends more than 2 minutes on its details and clicks at least once on the its photo.

A fixed number of trigger emails that a person can receive in a certain period of time can be set up.

The template for this trigger email can be personalized with the customer’s data ( e.g. name / first name ) and it may contain the list of elements that he showed interest in ( picture, title, price, link ). Each product has a “BUY NOW” call to action button that takes the customer on the product’s page from your website.

By using this trigger based strategy, you’re using a remarketing tool to direct more clients to your website. And studies show that over 70% of the clients that receive these kinds of messages are more likely to finish the purchase.

Our main goal, here at Conectoo, is to bring you closer to your customers and to make sure you offer them the best services and that the shopping experience is a very pleasant and easy one.

Your time is very important to us, as it is the time of your customers. So we want you to have the best results in the shortest time and with minimum effort.

By bringing your customers what they are really interested in into their inboxes, you’ll gain their loyalty. They will be happy to receive information about what they like & want and they will repay you by ordering from you.

It is very important to put your clients first. Them and their needs.

Here, at Conectoo, with every single feature that we develop, we help you build a real relationship with your customers based on trust and loyalty.

Conectoo the people that matter to you.

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How can you stop losing money from cart abandonment?

Lavinia Fratila Leave a comment

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One of the biggest problems in ecommerce today is the cart abandonment rate. In UK over 67% of the online shopping carts are abandoned.

So think about how much money you lose. For every 100 people that shop on your website, 67 of them leave without purchasing.

Why the online shoppers leave without buying?

More than 56% leave because they were presented with unexpected costs. This is very common. You want to buy something, you put it in your basket and just before you finish your order some more costs pop up and your joy of spending is all gone.

Another reason is that your website is running way to slow or it crashes a lot. If you have a low quality host that cannot handle your traffic, then the outcome will not be good for your business.

Prices presented in another currency can also be a great turn off for your customers.

All the factors mentioned here above are things that you can improve so that the buying experience gets better.

What can you do in order to stop losing so much money?

First of all you should make sure that you are not facing the problems we already talked about.

After the cart is abandoned do not despair. There is one solution that could bring more money into your pocket. It is something we have developed here at Conectoo – a cart abandonment scenario for Marketing Automation.

How does this scenario work?

It’s very simple, really, and it has great results.

You can launch it at X minutes/ hours/ days from the adding of a certain product in the basket, but the order did not go through. You can set a minimum value of the basket for which this scenario is triggered.

You can also set up a maximum number of emails (of this kind) that a customer can receive in a certain amount of time.

It can get very personal. You can add the name of your client, to start with, and it can also contain the products the client selected and a button with the possibility to finalize the order that will take the client to a pre-established landing page.

It’s as simple as that. All you have to do is invest in your customers and in their shopping experience. And they will repay you by not forgetting about your products.

Conectoo the people that matter to you.

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AB testing is the new cool

Lavinia Fratila Leave a comment

abtesting

AB Testing is an amazing method to find out what is the best online marketing strategy for your business.

If you plan your AB testing with great care, it can make a great difference in the results of your marketing efforts.

Preparing your AB test:

When you decide that you want to try AB testing, the first step is to decide what you want to test. Here, at Conectoo, we offer you some great variables that you can base your tests upon, like the title, the sender, the content, time of the sending.

One thing is very important though: before you start testing, you have to know for sure what is the exact thing you want to find out by performing this test.

In your email marketing strategy it is important to know what works and what doesn’t. Based on the results you should change your strategy accordingly.

AB Testing is not something that should be done without proper preparation. You should pay attention to the TIME ( duration ) allocated for the test. If you give insufficient time, or too much of it, your results will not be relevant.

Also, the best approach is to test one variable at a time.

AB testing is a great method through which you can understand your customers. You will be able to find out more info about what they like and how they react. For example, if you are testing content you may find out that new customers prefer different content than returning customers.

A lot of savvy marketers are already using AB testing to increase conversion rate.

A great example of how useful AB testing can be is given by customer.iol 

“Hey.”

That’s the subject line that helped Obama raise 690 million dollars.

But how could Obama’s team know it would work?

It wasn’t because they had “one weird trick”. They were using a tried and true method:

A/B testing. “

As I said before, you really need to know what you want to test.

So this how we see AB testing at Conectoo.

We developed four types of tests: one for the subject line, the sender, the content and for the campaign time ( the best time to send it out ).  Also you can choose from as much as 5 splits per list of any given length.

There are two methods to do your testing here, at Conectoo: the first is by dividing the total number of contacts by the total number of splits.

The second method is by sending x percentage for the splits, and the rest of the list will get the winner message.

The “winner” is chosen by the click rate or by the open rate.

The message can be then sent automatically to the rest of the list, if you desire to do so.

We are waiting for you here, at Conectoo to help you increase your business and stay in touch with your customers by testing as much as possible

Conectoo the people that matter to you!

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Connect to Conectoo

Lavinia Fratila Leave a comment

connect-to-conectoo-2Eight years have passed since a new email marketing service entered the Romanian market.

Even from the start we wanted to be different. We care most about people and about their stories so we chose a name to represent the things we stand for – Conectoo.

We see ourselves as the liaison between the customers and the providers. We support the story behind millions of customers and we help our clients stay focused on the things that matter – the person behind every sale.

Email marketing is the best way to be present in someone’s life without invading their privacy. You are close to the client – in his inbox, but not as close as becoming irritating.

We chose our team with care and we only have young, devoting people who love their job and are always full of enthusiasm. Our clients are the same.

We love to witness their success story and to help them grow their business.

We are happy for every customer that communicates with eMAG, Ringier, Nemira, EVZ.ro, Auto.ro, MRM , and so many others.

Behind every conversion is a person and we like to reveal it to our customers. We do not treat clients as numbers but we provide the numbers to help our clients.

What makes us so special? Well, where shall I start?

Our experience is our endorsement along with our satisfied customers. In the past few months we have changed the interface of our platform to make it even more  friendly and easy to use and we are working around the clock to improve the customer experience and make an amazing one every time you access Conectoo.

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We offer you the best tools to stay close to your customers: Marketing Automation.

We have developed specific scenarios for your business that you can use to increase sales. With these tools you will be able to grow your data base and to turn your visitors into loyal customers.

AB testing is one of the most efficient tool when it comes to understanding your needs and creating your marketing strategy.

We developed this feature for you and we help you learn how to use it right.

There are a lot of other surprises for you , once you enter the Conectoo world, surprises that will help you increase your business and clear your thoughts about what you have to do.

We offer you great customer support and also strategy consultancy. From the second you enter our world we become your business partner and your goals become our goals too.

We invite you to explore the growing world of email marketing and to let us lead you to success.

Conectoo us and we will show you the way!

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Email, the solution for more happy customers

Lavinia Fratila Leave a comment

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“Marketing is the management process through which goods and services move from concept to the customer (…) Marketing has less to do with getting people to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.”  www. Businessdictionary.com

Taking this as a starting point, email marketing is using the email as the channel for marketing communications.

Email marketing is one of the best ways to communicate with your customers. You can reach thousands or even millions of people no matter what you are selling or from where.

More than 95% of online consumers use email and, over 91 % check their email at least once a day (Source: Exact Target).

It also has the best ROI in the business. According to the Email Marketing Industry Census 2014 (https://econsultancy.com/reports/email-census ) revenue from email has increased by 28% in one year.

Why email marketing?

Because 50% of email recipients made at least one purchase based on a promotional email.

This is something great. Imagine if half of the people who saw your flyers would actually buy something from you.

Because email marketing is cost effective and fast.

Email campaigns are relatively quick to produce and you can send the right message at the right time.

Because email marketing drives sales and builds revenue.

Effective email communication can help you to maximise customer lifetime value. Besides that, you can also get the “right“ kind of traffic for your website and you can generate conversion and repeat sales.

Because email marketing is transparent.

You can see instantly who received, opened and clicked on your emails. Email marketing is also the best way to non-intrusively maintain relationships with your customers.

Even if people don’t need your products now you can ensure they will come to you first when in need.

Because you can make your campaign simple – affordable – effective.

Email marketing does not require a huge team or great technical resources in order to be successful. One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels.

Because you can build profitable relationships with your clients based on Time – Trust – Repeated Contact.

Relevant and tailored information will score you good points with your customers. A happier customer is less likely to defect to a rival. You have the opportunity to build an emotional connection with your audience and to remind them of the benefits of your proposal and the value you are offering.

Because email marketing can help you boost brand awareness and credibility.

Effective integration of messaging and creative into broader marketing strategies is essential for successful business. A holistic customer experience and brand experience will enhance perceptions of your company and improve recall. Build relationships by engaging users in an efficient and entertaining way.

Because it can help you spread the word.

Email marketing moves the conversation about your business to a more personal environment – the in-box. Your customers are acting as your brand advocate – you do not only reach them but also their friends, family and colleagues. Your subscribers need to know that they can trust you and that you give them your valuable information for their valued time.

Because it helps you make the right choices.

In the business world, results are arguably all that matter, and so the main reason most businesses invest in email marketing is the fantastic return on investment. The Direct Marketing Association estimated that email marketing returns an average of 44 $ for every 1 $ spent. With great ROI email practically pays for itself.

Because you can also save the planet while increasing your profit.

When you optimize email marketing as your primary customer communication you will help save the planet by reducing the number of trees killed for print marketing pieces. This also relates to making a responsible decision about your marketing tools.

These are only a few reasons for which email marketing should be on top of your marketing activities. We will help you discover the secrets and learn how to use it right. This introduction was written so you will see all the benefits and how it can help you build a stronger position for your brand and increase sales.

The key is always to Conectoo your customers!

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