AB testing is the new cool


AB Testing is an amazing method to find out what is the best online marketing strategy for your business.

If you plan your AB testing with great care, it can make a great difference in the results of your marketing efforts.

Preparing your AB test:

When you decide that you want to try AB testing, the first step is to decide what you want to test. Here, at Conectoo, we offer you some great variables that you can base your tests upon, like the title, the sender, the content, time of the sending.

One thing is very important though: before you start testing, you have to know for sure what is the exact thing you want to find out by performing this test.

In your email marketing strategy it is important to know what works and what doesn’t. Based on the results you should change your strategy accordingly.

AB Testing is not something that should be done without proper preparation. You should pay attention to the TIME ( duration ) allocated for the test. If you give insufficient time, or too much of it, your results will not be relevant.

Also, the best approach is to test one variable at a time.

AB testing is a great method through which you can understand your customers. You will be able to find out more info about what they like and how they react. For example, if you are testing content you may find out that new customers prefer different content than returning customers.

A lot of savvy marketers are already using AB testing to increase conversion rate.

A great example of how useful AB testing can be is given by customer.iol 


That’s the subject line that helped Obama raise 690 million dollars.

But how could Obama’s team know it would work?

It wasn’t because they had “one weird trick”. They were using a tried and true method:

A/B testing. “

As I said before, you really need to know what you want to test.

So this how we see AB testing at Conectoo.

We developed four types of tests: one for the subject line, the sender, the content and for the campaign time ( the best time to send it out ).  Also you can choose from as much as 5 splits per list of any given length.

There are two methods to do your testing here, at Conectoo: the first is by dividing the total number of contacts by the total number of splits.

The second method is by sending x percentage for the splits, and the rest of the list will get the winner message.

The “winner” is chosen by the click rate or by the open rate.

The message can be then sent automatically to the rest of the list, if you desire to do so.

We are waiting for you here, at Conectoo to help you increase your business and stay in touch with your customers by testing as much as possible

Conectoo the people that matter to you!

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Connect to Conectoo

connect-to-conectoo-2Eight years have passed since a new email marketing service entered the Romanian market.

Even from the start we wanted to be different. We care most about people and about their stories so we chose a name to represent the things we stand for – Conectoo.

We see ourselves as the liaison between the customers and the providers. We support the story behind millions of customers and we help our clients stay focused on the things that matter – the person behind every sale.

Email marketing is the best way to be present in someone’s life without invading their privacy. You are close to the client – in his inbox, but not as close as becoming irritating.

We chose our team with care and we only have young, devoting people who love their job and are always full of enthusiasm. Our clients are the same.

We love to witness their success story and to help them grow their business.

We are happy for every customer that communicates with eMAG, Ringier, Nemira, EVZ.ro, Auto.ro, MRM , and so many others.

Behind every conversion is a person and we like to reveal it to our customers. We do not treat clients as numbers but we provide the numbers to help our clients.

What makes us so special? Well, where shall I start?

Our experience is our endorsement along with our satisfied customers. In the past few months we have changed the interface of our platform to make it even more  friendly and easy to use and we are working around the clock to improve the customer experience and make an amazing one every time you access Conectoo.


We offer you the best tools to stay close to your customers: Marketing Automation.

We have developed specific scenarios for your business that you can use to increase sales. With these tools you will be able to grow your data base and to turn your visitors into loyal customers.

AB testing is one of the most efficient tool when it comes to understanding your needs and creating your marketing strategy.

We developed this feature for you and we help you learn how to use it right.

There are a lot of other surprises for you , once you enter the Conectoo world, surprises that will help you increase your business and clear your thoughts about what you have to do.

We offer you great customer support and also strategy consultancy. From the second you enter our world we become your business partner and your goals become our goals too.

We invite you to explore the growing world of email marketing and to let us lead you to success.

Conectoo us and we will show you the way!

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Email, the solution for more happy customers

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“Marketing is the management process through which goods and services move from concept to the customer (…) Marketing has less to do with getting people to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.”  www. Businessdictionary.com

Taking this as a starting point, email marketing is using the email as the channel for marketing communications.

Email marketing is one of the best ways to communicate with your customers. You can reach thousands or even millions of people no matter what you are selling or from where.

More than 95% of online consumers use email and, over 91 % check their email at least once a day (Source: Exact Target).

It also has the best ROI in the business. According to the Email Marketing Industry Census 2014 (https://econsultancy.com/reports/email-census ) revenue from email has increased by 28% in one year.

Why email marketing?

Because 50% of email recipients made at least one purchase based on a promotional email.

This is something great. Imagine if half of the people who saw your flyers would actually buy something from you.

Because email marketing is cost effective and fast.

Email campaigns are relatively quick to produce and you can send the right message at the right time.

Because email marketing drives sales and builds revenue.

Effective email communication can help you to maximise customer lifetime value. Besides that, you can also get the “right“ kind of traffic for your website and you can generate conversion and repeat sales.

Because email marketing is transparent.

You can see instantly who received, opened and clicked on your emails. Email marketing is also the best way to non-intrusively maintain relationships with your customers.

Even if people don’t need your products now you can ensure they will come to you first when in need.

Because you can make your campaign simple – affordable – effective.

Email marketing does not require a huge team or great technical resources in order to be successful. One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels.

Because you can build profitable relationships with your clients based on Time – Trust – Repeated Contact.

Relevant and tailored information will score you good points with your customers. A happier customer is less likely to defect to a rival. You have the opportunity to build an emotional connection with your audience and to remind them of the benefits of your proposal and the value you are offering.

Because email marketing can help you boost brand awareness and credibility.

Effective integration of messaging and creative into broader marketing strategies is essential for successful business. A holistic customer experience and brand experience will enhance perceptions of your company and improve recall. Build relationships by engaging users in an efficient and entertaining way.

Because it can help you spread the word.

Email marketing moves the conversation about your business to a more personal environment – the in-box. Your customers are acting as your brand advocate – you do not only reach them but also their friends, family and colleagues. Your subscribers need to know that they can trust you and that you give them your valuable information for their valued time.

Because it helps you make the right choices.

In the business world, results are arguably all that matter, and so the main reason most businesses invest in email marketing is the fantastic return on investment. The Direct Marketing Association estimated that email marketing returns an average of 44 $ for every 1 $ spent. With great ROI email practically pays for itself.

Because you can also save the planet while increasing your profit.

When you optimize email marketing as your primary customer communication you will help save the planet by reducing the number of trees killed for print marketing pieces. This also relates to making a responsible decision about your marketing tools.

These are only a few reasons for which email marketing should be on top of your marketing activities. We will help you discover the secrets and learn how to use it right. This introduction was written so you will see all the benefits and how it can help you build a stronger position for your brand and increase sales.

The key is always to Conectoo your customers!

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