AB Testing is an amazing method to find out what is the best online marketing strategy for your business.
If you plan your AB testing with great care, it can make a great difference in the results of your marketing efforts.
Preparing your AB test:
When you decide that you want to try AB testing, the first step is to decide what you want to test. Here, at Conectoo, we offer you some great variables that you can base your tests upon, like the title, the sender, the content, time of the sending.
One thing is very important though: before you start testing, you have to know for sure what is the exact thing you want to find out by performing this test.
In your email marketing strategy it is important to know what works and what doesn’t. Based on the results you should change your strategy accordingly.
AB Testing is not something that should be done without proper preparation. You should pay attention to the TIME ( duration ) allocated for the test. If you give insufficient time, or too much of it, your results will not be relevant.
Also, the best approach is to test one variable at a time.
AB testing is a great method through which you can understand your customers. You will be able to find out more info about what they like and how they react. For example, if you are testing content you may find out that new customers prefer different content than returning customers.
A lot of savvy marketers are already using AB testing to increase conversion rate.
A great example of how useful AB testing can be is given by customer.iol
That’s the subject line that helped Obama raise 690 million dollars.
But how could Obama’s team know it would work?
It wasn’t because they had “one weird trick”. They were using a tried and true method:
A/B testing. “
As I said before, you really need to know what you want to test.
So this how we see AB testing at Conectoo.
We developed four types of tests: one for the subject line, the sender, the content and for the campaign time ( the best time to send it out ). Also you can choose from as much as 5 splits per list of any given length.
There are two methods to do your testing here, at Conectoo: the first is by dividing the total number of contacts by the total number of splits.
The second method is by sending x percentage for the splits, and the rest of the list will get the winner message.
The “winner” is chosen by the click rate or by the open rate.
The message can be then sent automatically to the rest of the list, if you desire to do so.
We are waiting for you here, at Conectoo to help you increase your business and stay in touch with your customers by testing as much as possible
Conectoo the people that matter to you!